Listen to Steve Keil go. He believes that Bulgaria has been infected by a 'serious meme' that is getting in the way of happiness, productivity, and that bringing play back into our lives will revitalise the economy, education and even Bulgarian society as a whole. Wow. He's serious about this.
Scary Bulgarian Baba
His theory is that Bulgaria's natural playfulness and creativity was quashed by 45 years of communism, autocratic work practice and a habit of being serious, which have made Bulgaria consistently LAST in surveys for optimism, business productivity and in GDP per capita. Steve Keil wants to change it, stopping companies setting limiting parameters that give their employees a clear, single way of being right, stifling creativity and innovation.
He's got actual science to prove that play will make the difference. Science, case studies and even pictures of animals having a laugh, with their great big brains (made bigger through play).
But that's Bulgaria's problem, and we're not Bulgaria, are we? No. We're nothing like Bulgaria. Phew! Thank goodness for that.
(click on Steve's image to hear his TED talk)